Measurement

One of the most common refrains we hear from communications and policy teams is how difficult it can be to put meaningful measures of success around their campaigns.

Whilst awesome campaigns and high profile tactics can buy a lot of good will, increased competition for budgets is making the ability to demonstrate value for money more important than ever.  For this reason, when efficiencies need to be found it is often communications and public policy budgets that feel the cut first.

“I know that the senior leadership team appreciates the work that we do, but when I make bids for additional budget, it is difficult to directly link the expenditure in terms of increased sales.  Not least because we’re not a commercial team, but also because the work that we do is longer-term and it can sometimes take years to shift public opinion”

We’ve worked with finance specialists to develop methodologies that can help you put tangible measures around the sometimes seemingly intangible benefits of communications and public policy programmes.

Working with us will help you to develop:

  • Business cases, to demonstrate why investing in your programmes can deliver to the bottom line
  • Data, on which you can assess the impact of your activities and adjust your resourcing accordingly
  • Proxy indicators, to demonstrate how your team is delivering against multi-year, long-term projects
  • Efficiencies, in allowing you to disinvest from activities that are not making the right return on investment
  • Performance management indicators, that help you team members connect to the value of what they can achieve
  • Relationships, with your finance and commercial colleagues based upon a framework of understanding as to what communications and policy can genuinely deliver

We can work with you to help see the wood from the trees.  If you’re interested in working with us to develop detailed indicators of success, in partnership with finance and commercial colleagues, to demonstrate delivery of tangible business value, then let us know a little bit more about your needs below: